As a creator, you know how valuable it is to have an endless stream of content ideas. Well now you can say "bye bye" to your rut by turning Reddit into an idea engine.
Eww, Reddit??
That blackhole of mess and degenerates?
That landmine of NSFW pages that sneak up on you when you least expect it?
Yeah, that one.
Well today, I'm gonna show you how to turn Reddit from a π©hole into a fountain of inspiration for content that people will actually engage with.
Here's the secret:
What will your viewers engage with? Answer: what they're already talking about - or what they would want to talk about if you raised the topic.
You just gotta find it. And on Reddit, it's simple and really easy, because users give you the answers on a silver platter!
So let's dive in. You ready?
Three.
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Two.
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One.
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GO!
1. Find a subreddit for your topic of interest
This can be ANYTHING! (Just step around the aforementioned landmines π).
Gardening. Drawing. Investing. Potato gun making.
Just type your topic into the search bar and find the top subreddits with the most members.
Here's my example. r/UXDesign has 113k members! Pretty good audience there.
A subreddit as big as this one is already enough for finding inspiration. But maybe you want be more specific or niched.
Bonus: Search through the related communities list
In most subreddits, there's a sidebar on the right where they mention other related subreddits. This is an amazing way to find pages you might not even think of searching for (like r/uxcareerquestions).
Be careful though, Reddit is a rabbit hole from Alice in Wonderland, and you might burrow too far until it's impossible to get back out. Play carefully!
2. Find a post about a problem or an interesting thought (Sort by "Hottest")
Now that you found your subreddit of choice, you want to see what's been popping!
So find that filter near the top titled "Hot." The over to the side, filter by "Week" or "Month." This way, you'll bypass 90% of the π© posting.
Got it? Now start scrolling!
This is where you put your detective cap on. Find posts that addresses a problem, a struggle, an interesting observation, even a popular article.
In my example, the very top post cut straight to the point and addresses a very common pain point:
Found a post that looks promising? Now you know what's next.
3. Scroll the comments
Lots of people post π© comments, but every once in a while, someone would actually say something helpful and valuable. If you do your search right, you'll find lots of them.
This example is perfect because I get to hear from both the people who are struggling and the ones who are more experienced and giving advice.
4. Make a twist...
So let's think: If I were creating content for UX designers, what could I put a twist on and talk about?
AHA! "Find a Job As a Jr UX Designer (And How to Not Lose Hope In the Job Market)".
The title could use some work, but you get the idea.
...and VOILA!
With a little digging, you found your next content idea!
How? By going where your audience already is.
And here's another one!
Just cuz you asked for another example. I found another interesting observation:
Thank you, Mr. James Callan for your immense insight:
So. What content piece do you think could come out of this one?
You got it!
"How To Avoid Burnout As a UX Designer".
You can even niche it down to junior or senior UX designers.
Tadaaa!
Now go forth and conquer!
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Stay purposeful.
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β Nathanael
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